Resource categories: Marketing & Promotion

How to Write an Audience Development Plan

Created by the Audience Agency, this guide takes you through several planning stages, providing a flexible framework to help you strategically develop audiences for your creative work

Engaging with Audiences Online

Arts Council England’s Digital Culture Network have created a series of resources to help individuals and organisations looking to create, share and promote content online.

An Introduction to Marketing and Publicity

Created by Audiences Wales, this guide offers a broad introduction to arts marketing, with the aim of supporting any organisation or artist working in the arts.